This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however, they typically report to more senior practitioners.
BSB42415 Certificate IV in Marketing and Communications
Participants need to complete twelve (12) units of competency in total following the guidelines as outlined in the Business Services Training Package qualification rules which comprise of:
Five (5) Core units
Seven (7) Elective units
||Make a presentation
||Articulate, present and debate ideas
||Apply digital solutions to work processes
||Apply marketing communication across a convergent industry
||Develop and apply knowledge of marketing communication industry
||Analyse and present research information
||Lead effective workplace relationships
||Implement workplace information systems
||Profile the market
||Analyse consumer behaviour
||Conduct market research
||Promote products and services
Job roles and titles vary across different industry sectors. Possible job titles relevant to this
• Direct Marketing Officer
• Market Research Assistant
• Marketing Coordinator
• Marketing and Communications Officer
• Public relations officer
Entry Requirements and Pathways
To gain entry into this course, participants should have successfully completed year 12 or equivalent level of studies.
Students must be over 18 years of age to apply.
English Language Requirements
An IELTS score of 5.5 or equivalent is required for entry into this program. However if a student has an IELTS score of 5.0, the student will be required to complete an English Language course to achieve the required standard prior to commencement of the course.
- Tuition Fees: AUD 5200
- Material Fees: AUD 300
- Enrolment Fees: AUD 200 (Non – Refundable)
If a student is not able to meet the minimum entry requirements but considers that they have the skills and experience to succeed in the course, they may apply to ANGAD Australian Institute of Technology for special consideration for entry.
Mode of Study
This qualification is delivered in a classroom based environment and / or simulated work environment for specific units as required.
Participants will be advised of the assessment requirements at the beginning of each unit. Assessment will usually commence in the session following delivery. As this is a competency based program, assessment continues throughout the program until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed.
The assessment methods include:
• Written reports
• Classroom activities/ Role plays
• Case studies
• Written test
• Project work/Research/ Portfolio
Credit Transfer and RPL
Students may be granted RPL (Recognition of Prior Learning) or Credit Transfer if they are able to demonstrate that they have achieved the level of skills and knowledge equivalent to the unit they seek credit for through work experience, through life experiences or similar study at another institution. Students can apply for credit transfer or RPL at the time of enrolment.
Applicants applying for RPL/CT should submit the RPL/CT application along with their original supporting documents to Student Administration. Where RPL is being applied, the student must submit all relevant evidence of work experience and where learning has occurred.
A Credit Transfer application must be accompanied by Nationally Recognized Certificates or Statement of Attainments indicating the units successfully completed including unit codes and titles and dates of completion.
Credit Transfer may also include credit transfer based on formal learning that is outside the AQF.